Tony Elicha decided to create this brand with the support of his wife in 1995. Today Comptoir des cotonniers is one of the famous brands in France .
Family became the suceed concept ! Thanks to Tony Elicha's wife who had the idea to develop the brand strategy around the couple : mother and daughter.
In this blog you will see an analyze of the strategy of comptoir des cotonnier. Its strenghts ans its weaknesses... Their place on this market.
So please join our blog and don't hesitate to react !
The strategy of the ad with a mother and a daughter has a real impact on buyers. They have both targets : 40 years old and 20 years old women.
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