The mother-daughter campaign of comptoir des cotonniers !
This campaign matchs with the stragegy of the brand to demonstrate that mother and daughter can do shopping together. It represents a moment of complicity and affection. This campaign is elegant, simple and the message is really clear and easy to understand.
The interesting think with this campaign, is that comptoir des cotonniers does not advertise in priority for the clothes but more for the experience of doing shopping, for a moment of sharing between mother and daughter.
However with this campaign, the main risk is that people could also think that mother and daughter wear the main clothes. And who like to wear the same clothes than his mother?
Personnaly I think it is really an interasting campaign !
RépondreSupprimerI agree when you say that it may be dangerous for the brand about the fact that people can think that a mother and a daughter wear the same clothes.
But in my mind I really think about the moment that I share with my mum when I go shopping with her. Every time I see this campaign I tkink about her and I told me that I would like to spend time with her...